Explosive Growth In Coaching & Digital Health

The demand for life coaching in different niches continues to increase in 2022. Both companies and individuals are seeking guidance, mentoring, and coaching to improve themselves and create better lifestyles.

It’s been 2 years since the pandemic outbreak, and it has definitely been a contributing factor to the rise in demand of life coaching. Lockdown restrictions, quarantine, loss of financial security, health issues, and the loss of loved ones, have all pushed people to go inward and reflect on their lives.

Covid-19 gave people the opportunity to take a step back from their hectic lives and reflect on their life choices. There has been a shift in people’s consciousness as more people across the globe feel that they want to create meaningful lives and live a life with purpose. This kind of inward reflection and desire to be better, motivated people to seek support and guidance from life coaches to help them move forward in their lives.

Let’s have a look at the top 10 growing coaching niches in 2022:

Life Purpose Coaching – is for people who are looking to find purpose, and cultivate spirituality in their life journey. In today’s world, many of us feel disconnected, and feel a sense of emptiness and inner void. A life purpose coach helps you find balance between the material world, and the spiritual world so you can fulfill your humanistic needs, while also nourishing your soul.
Mindset Coaching – helps people shift their mindset and remove roadblocks inhibiting them from reaching their potential. That way, they overcome self-limiting beliefs, achieve their goals, and manifest their dreams.
Career Coaching – helps people advance in their careers. Career coaching involves guidance on finding your career path, getting a raise or a promotion, and overcoming career-related challenges.
Health Coaching – helps people improve their health and physical well-being. It usually involves increasing physical activity, a workout regimen, and eating healthy foods that nourish your body.
Relationship Coaching – works with people to help them resolve emotional difficulties and improve their relationships. Whether it’s finding a new mate, or improving your current relationship, a dating or a relationship coach guides you along the way.
Financial Coaching – a financial coach helps people improve and manage their personal finances. This usually involves investment advice, and guiding people on how to make more money.
Sexuality Coaching – helps people enhance their intimacy and sexual fulfillment. Sexuality coaching isn’t only for people who are in relationships, but also works with people who want to explore sexual self-expression.
Executive Coaching – is more business oriented as it’s usually requested by C-Suite Executives who are interested in enhancing their leadership and management skills. It involves working on emotional intelligence, self-management skills, and dealing with potential scenarios that might require tough decision making.
Marketing Coaching – another subset of business oriented coaching. This niche focuses on attracting prospective customers and developing your brand identity. A marketing coach helps you stay on track of new trends that continue to evolve rapidly, especially with ever-changing social media platforms.
Performance Coaching – helps people improve their performance at work. It’s mostly found in the workplace to help employees overcome performance problems, and improve productivity levels. A performance coach uses techniques to motivate employees and help them gain new skills.

A record-breaking year in Digital Health Funding

stock digital health funding — Stock market graphs

The digital world continues to evolve and expand in our modern society. As well as the importance of personal health and well-being recognized by corporate companies.

Companies want their employees to feel energetic, productive, and engaged in what they’re doing. Since remote work has become more popular post-pandemic, companies needed to find ways to take care of their employees and ensure productivity.

Employers recognized the beneficial results of coaching related to employee engagement and development. Digital health programs are becoming more popular in the workplace. And we are seeing more startups focusing on behavioral health support. Digital health companies raised $793M of financial investment in 2021.

We have seen a multitude of digital health services and online apps teaching people about mindfulness, breathing exercises, and meditation. Most of these services are now also found in the workplace including Yoga classes.

Seeing consistent growth in the adoption of digital mental health and self-improvement, is encouraging investors and innovators to focus their attention and funding toward health equity efforts.

When and why should you work with a life coach?

success go get it written on black board with white chalk

If a person feels sick, they go to a doctor. When a person is experiencing mental health issues, they go to therapy with a professional licensed therapist. If a person feels stuck in an aspect of their life, they should seek a coach with the necessary set of skills and area of expertise to help them move forward.

Working with a coach is different from seeing a psychologist or a psychiatrist. Both are beneficial, they just address different issues and provide different services. People who are experiencing mental health issues, should seek a professional psychologist or a psychiatrist. But if you’re a functioning individual looking to excel in your life and reach certain goals, a life coach related to your niche can work wonders.

Top performers and celebrities have worked with coaches to help them step up their game and thrive in their lives. Here’s a list of top performers that worked with coaches:

Eric Schmidt – Former CEO of Google
Steve Jobs – Co-founder of Apple
Serena Williams- Record-breaking tennis player
Oprah Winfrey – American host, author, philanthropist
Leonardo DiCaprio – Actor
Metallica – Famous band
Bill Clinton – 42nd U.S. President
Michael Phelps – Record-breaking Olympic swimmer
Bill Gates – Co-founder of Microsoft

Final thoughts on Life Coaching

As you can see the coaching industry is one of the fastest growing industries on a global level. With more companies and individuals using coaching services, there’s also an increase in demand for specialized expertise.

If you are ready to challenge yourself and push yourself out of your comfort zone, a coach can help you stay accountable to work toward reaching your goals. By shifting your mindset and removing roadblocks, you too can excel and thrive in your life journey.

To choose the right coach for you, take some time to reflect on what kind of changes you would like to make in your life. Ask yourself what would you like to get out of the sessions, and visualize how your life would look like if you could make a wish and make things happen. This exercise will give you an indication of which area you would like to work on in your life, and what kind of coach can help you get the results you desire.